Rolex
THE ROLEX COLLECTION
Tudor
DISCOVER THE TUDOR COLLECTION
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Rolex
THE ROLEX COLLECTION
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DISCOVER THE TUDOR COLLECTION
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ABOUT US

Philippines premier purveyor
of luxury Swiss watches

Lucerne has grown to be the Philippines premier purveyor of luxury Swiss watches. From a single store in Ali Mall in 1982, Lucerne has greatly expanded now comprising of six showrooms in Glorietta 4, Shangri-La Plaza, Ayala Center Cebu, Solaire Resort & Casino, Okada Manila, and L’Atelier Lucerne Shangri-La at the Fort. Lucerne also operates mono-brand boutiques such as Rolex, Tudor, Patek Philippe, IWC, Panerai, Jaeger LeCoultre, Omega, Hublot, Chopard and Breitling.

CONTACT US

GET IN TOUCH WITH US

SERVICE CENTER

Preserve values and continue traditions.

STORE LOCATIONS

Visit our stores and boutiques.

ARTICLES

FEATURED STORIES

Perfect travel companion you should never leave without.

A watch design where the watch case and bracelet are
meshed together seamlessly.

Why You Should Get in Line for a Tudor Ranger | By Emerson Yao

A must have watch to many sports watch enthusiast