Rolex
ROLEX
1908
Watchmaking
EXCELLENCE IN THE MAKING
ROLEX WATCHMAKING
Rolex GMT-Master II
ROLEX
GMT-MASTER II
Rolex Day-Date
ROLEX
DAY-DATE
Tudor
NEW WATCHES 2023
Tudor Pelagos
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Rolex
ROLEX
1908
Watchmaking
EXCELLENCE IN THE MAKING
ROLEX WATCHMAKING
Rolex Air-King
ROLEX
GMT-MASTER II
Rolex Air-King
ROLEX
DAY-DATE
Slide
DISCOVER THE TUDOR COLLECTION
Slide
DISCOVER TUDOR PELAGOS FXD
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ABOUT US

Philippines' premier purveyor
of luxury Swiss watches

Lucerne has grown to be the Philippines’ premier purveyor of luxury Swiss watches. From a single store in Ali Mall in 1982, Lucerne has greatly expanded now comprising of six showrooms in Glorietta 4, Shangri-La Plaza, Ayala Center Cebu, Solaire Resort & Casino, Okada Manila, and L’Atelier Lucerne Shangri-La at the Fort. Lucerne also operates mono-brand boutiques such as Rolex, Tudor, Patek Philippe, IWC, Panerai, Jaeger LeCoultre, Omega, Hublot, Chopard and Breitling.

CONTACT US

GET IN TOUCH WITH US

SERVICE CENTER

Preserve values and continue traditions.

STORE LOCATIONS

Visit our stores and boutiques.