Lucerne has grown to be the Philippines premier purveyor of luxury Swiss watches. From a single store in Ali Mall in 1982, Lucerne has greatly expanded now comprising of six showrooms in Glorietta 4, Shangri-La Plaza, Ayala Center Cebu, Solaire Resort & Casino, Okada Manila, and L’Atelier Lucerne Shangri-La at the Fort. Lucerne also operates mono-brand boutiques such as Rolex, Tudor, Patek Philippe, IWC, Panerai, Jaeger LeCoultre, Omega, Hublot, Chopard and Breitling.