MAY 27, 2024

Watches and Wonders, Geneva – April 9, 2024

After a year of avid celebration and powerful reveals, Swiss luxury watchmaker TAG Heuer continues its tribute to a rich heritage, pushing the boundaries of iconic design with the introduction of the latest TAG Heuer Carrera Chronograph. This exceptional timepiece blends historical reverence with cutting-edge design, propelling the renowned Carrera collection to new heights.


Over Six Decades of Excellence

Introduced in 1963, the TAG Heuer Carrera has defined the wristwatch chronograph genre for over six decades. Celebrated in 2023 for its 60th anniversary, this timepiece became a recognized symbol of classical elegant profile, ultra-legible dial, and precision engineering that has made it a must-have accessory for racing enthusiasts and watch aficionados worldwide.

Named after the legendary Carrera Panamericana Road race, Jack Heuer gave the unique and impactful appellation to his watch collection. The Carrera swiftly commended itself to the hearts and wrists of many through its precision that consistently pushed boundaries, allowing wearers to become just one with the watch.

The watch remained a pillar in the chronograph scene and continues to captivate with the introduction of new models every year, becoming a must-have accessory for collectors, racers, and fans.

The 7753 SN Heritage

Among Jack’s various designs, the 7753 SN from the late 1960s was the inspiration behind this 2024 release.

The first-generation Heuer Carrera model had a hand-wound Valjoux chronograph movement and either a silvered or black dial in a variety of configurations, sometimes with the addition of a scale around the dial periphery. At the end of the 1960s, a second series was added to the line-up with either a silvered dial and black subdials, or the other way around, known respectively as ‘panda’ and ‘reverse panda’.

The 7753 SN had a silvered dial with black subdials – a panda – as noted in its nomenclature: ‘SN’ meant ‘silver’ and ‘noir’, or silver and black, a mix of English and French that still feels curious today. As ever, this expression of Jack’s design was driven by legibility. The vision behind the Heuer Carrera had been to create a racing instrument from which lap times could be easily recorded, with no room for distraction and absolute legibility from the high-contrast dial.

Building on the success of the earliest Heuer Carreras, the 7753 SN further improved readability at a glance with clever design touches. They included stripes down the hour markers to give them extra clarity, hour and minute hands with stripes down the center for the same effect, double stops at 12 so it was clear when the chronograph was zeroed, and white hands and markings on the black counters to make them even more visible.

This registered chronograph was always admired for its clean and simple design, particularly among racers, a point further reinforced when in the 2019 movie Ford v Ferrari Matt Damon playing the legendary automotive design and constructor Carol Shelby would wear this exact reference.

Jack Heuer’s Legibility Vision

TAG Heuer is set to release a new take on a watch designed for legibility, a wink to the 7753 SN, the Carrera collection’s roots, and Jack Heuer’s dedication to readability. The TAG Heuer Carrera Chronograph brings forth a new and modern take on the 1963 vision, breathing new refining the design, refreshing the timeless allure of the panda chronograph look in the new Glassbox construction.

This timepiece embodies the spirit of legibility within the collection. The black azuré subdials at 3 and 9 o’clock contrast with the silver sunray-brushed dial, creating the signature bi-compax panda look. The addition of captivating, red-lacquered sub-dial hands further amplifies the contrast, ensuring clarity at a glance.

To further elevate legibility, the watch incorporates TAG Heuer’s iconic Glassbox design, set to become a staple of the TAG Heuer Carrera Chronograph line.

The 39mm steel case, topped with a sapphire crystal reminiscent of 1970s Heuer Carrera models, has been redeveloped for seamless flow over the tachymeter scale that runs around the dial edge and into the case. The curved flange, in contrasting black, and curved rhodium-plated indexes, contribute to the watch’s cohesive aesthetic, ensuring legibility from a wider range of angles, keeping with Jack’s original purpose for the watch.

In keeping with the core theme of legibility, the rhodium-plated central hand features a red-lacquered tip, catching the eye when reading the time. The seconds hand, in black, ensures a clear distinction. Notably, each 5-second interval is marked in red, enhancing visibility.

The allure of the Carrera Chronograph “Panda” extends to the steel bracelet, a first time on the redesigned Carrera collection, intertwining with the Glassbox design and highlighting the panda configuration. This harmonious blend of vintage tribute, contemporary elegance and novelty invites wearers to appreciate the craftsmanship and innovate spirit for which TAG Heuer is renowned.

Turning over the TAG Heuer Carrera Chronograph reveals the in-house chronograph movement Heuer 02 (Ref. TH20-00). This powerful movement features a bi-directional winding, a new shield-shaped rotor, and an impressive 80-hour power reserve. The watch comes with a 5-year extended warranty.

With this watch, TAG Heuer expands its collection, introducing a bi-compax panda look with a steel bracelet and a contrasting flange. The TAG Heuer Carrera Chronograph is now also available as a connected watch face, extending the legacy of legibility onto the beloved TAG Heuer Connected one – embodying Jack Heuer’s timeless vision into the digital realm.

This timepiece not only builds upon the Carrera’s rich heritage but also embodies the innovation and avant-garde spirit for which TAG Heuer is renowned.

TAG Heuer Carrera Chronograph


Calibre Heuer 02 (Ref. TH20-00)

Hours, minutes, seconds, date, chronograph

Silver sunray brushed dial

Black flange with 60 second / minute scale, tachymeter
3 counters:
– 3 o’clock: black “azuré” minute chronograph counter; red lacquered hand – 6 o’clock: silver permanent second indicator; black lacquered hand
– 9 o’clock: black “azuré” hour chronograph counter; red lacquered hand Rhodium plated facetted, polished applied indexes
Rhodium plated facetted, polished hour and minute hands with white Super- LumiNova®
Rhodium plated central hand with red lacquered tip
Black TAG HEUER printed logo
6 o’clock angled date
« CARRERA », « SWISS » printed

39mm diameter

Bezel free construction
Steel fine brushed, polished case
Glassbox domed sapphire crystal with double anti-reflective treatment Steel crown at 3 o’clock
Fine brushed, polished steel round push button at 2 o’clock
Fine brushed, polished steel round push button at 4 o’clock
Steel screw-down sapphire caseback
Water resistance: 100 meters

Steel 3 rows bracelet
Fine brushed, polished steel folding clasp with double safety push-buttons; TAG Heuer shield

Lug-to-lug: 46,00 mm Thickness: 13,86 mm

April 2024

Estimated SRP
6’500 CHF