Rolex new watches
2025 - Lucerne

Rolex unveils its new watches, conceived by the perpetually active imagination that imbues the entire Manufacture. Its singular approach to watchmaking drives innovation in all areas of the art. From the movements to cases and bracelets, from design to the choice of materials, the latest creations offered by Rolex attest to undiminished creative spirit, constantly elevated standards, and an unswerving desire to push back the limits of excellence. These new watches are born of visionary achievements in watchmaking that pave the way to new horizons.