Lucerne

 

m278341rbr-0003

Rolex

Datejust 31

Oyster, 31 mm, Oystersteel, Everose gold and diamonds

m278341rbr-0003

923,000.00 

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Reference

278341RBR

Model case

Oyster, 31 mm, Oystersteel, Everose gold and diamonds

Water-resistance

Waterproof to 100 metres / 330 feet

Bezel

Domed

Dial

Chocolate set with diamonds

Bracelet

Oyster

Movement

Perpetual, mechanical, self-winding

Calibre

2236, Manufacture Rolex

Power reserve

Approximately 55 hours

Certification

Superlative Chronometer (COSC + Rolex certification after casing)

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Chocolate Dial

The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.

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Diamond-Set Bezel

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

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Everose Rolesor

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

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Model availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality.
Such high standards naturally restrict Rolex production capacity and, at times, the demand
for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively
sold by Official Rolex Retailers, who receive regular deliveries and independently manage the
allocation and sales of watches to customers.

Lucerne is proud to be part of the worldwide network of Official Rolex Retailers
and can provide information on the availability of Rolex watches.

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